PR FOR HR

PR FOR HR

We recently met with some executives who mentioned they were having challenges. Here are some tips on how to use PR to help attract the right employees and retain them. 1. Show case the leaders, think along the lines of Richard Branson and Steve Jobs The CEO is the organization’s tribal leader. The executive represents…

Naming Your Brand

Naming Your Brand in Five Easy Steps

Marketing consultant Pacharee Pantoomano explains how to find the perfect moniker for your business. EVERY so often in Bangkok, I run into former colleagues. During such encounters, as we catch up about our lives and ask about mutual acquaintances, it’s not uncommon to learn that some people have changed their names for their birthday, lunar…

Video Killed the Radio Star

Video Killed the Radio Star

Charting consumers’ changing preferences in the digital age. THE first time I remember seeing a TV music performance was probably the Dick Clark American Bandstand, which was a staple on Saturday afternoon. I hummed, sang and did the bump to the tunes of You Can Ring My Bell and I Will Survive. As a kid,…