Creating a Successful PR Event

Creating a Successful PR Event

Hosting a press conference? Launching a product? Kittima Sethi, a PR consultant at Brand Now Co., Ltd, shares six tips for PR success. COMPANIES organize various events throughout the year as a way of interacting with their target audience, clients or the community. These events may be income-generating events such as booths at a shopping…

The Difference between Advertising and PR

The Difference between Advertising and PR

Knowing the subtleties of advertising and public relations can help you craft successful marketing communication campaigns. PR consultant Kittima Sethi explains. AS a PR consultant, I have often been asked what the difference is between Public Relations and Advertising. These two areas of marketing are often misunderstood as being the same thing. Both of these…

Donuts or Tires - All Companies Need an Effective Public Relations Strategy

Donuts or Tires – All Companies Need an Effective Public Relations Strategy

Public relations consultant Kittima Sethi explains the benefits of good PR. IN my previous article, I highlighted the differences between public relations and advertising. Both of these marketing tools are important in creating an effective and successful marketing communication campaign. Today, I want to talk about PR and how effective it is for companies; especially…