An international marketing and communications professional with over 12 years experience, Pacharee delivers winning solutions for some of the world’s most influential brands. From brand management to direct marketing to internal communications and community relations, Pacharee’s proven expertise and solid grasp of market communications come together with stellar results – leading-edge marketing strategies for her clients around the globe.
With business-to-business and consumer clients in retail, telecom, furniture and agency client service, Pacharee got her start in direct marketing as Database Manager for the US Desk & Furnishings chain. In the late 1990’s, after relocating to Thailand, Pacharee joined Lucent Technologies Thailand as a Marketing Manager, where she provided marketing communications support to eight business units, supervised the customer satisfaction program and collaborated with human resources for the internal communications programs.
Pacharee later joined marketing and communication agency MDK Consultants as a Client Service Director to supervise the DHL, Rolls Royce, Siam2you, Digital Internet Factory, and Passionasia accounts. As part of the WPP group, she also worked as a PR strategic partner with J. Walter Thompson, before telecom giant Alcatel recruited her for the position of Communications and Marketing Strategy Manager. It was here that Pacharee developed marketing communications plans to support the company’s 10 business units, a critical element to the Alcatel’s sales achievement of USD$500 million between 2000 and 2001.
To further build her brand management experience, Pacharee joined the auto industry as Ford Brand Manager in 2004. In her role, she formulated brand strategies, developed and executed integrated marketing communications program for the C-car. In preparation of launching the Ford Focus, Pacharee took on the Customer Relationship Management (CRM), Market Research and Customer Satisfaction Manager role. The driving force behind three critical campaign elements, Pacharee supervised the lead management center, led direct marketing campaigns and contributed to the incremental sales volumes and increased customer loyalty/retention.
Today, in addition to serving her clients, Pacharee is the Chairwoman for the Bangkok Network of Women (www.bnow.org) an organization she founded in 2003. Starting with just 30 members, this professional association now has 2,200 members and is dedicated to supporting business women in the Bangkok area. An avid supporter of Soi Cats and Dog (www.soidog.org), she regularly holds fundraisers to support the organization. Pacharee also serves on the Bangkok Mothers and Babies International (bambiweb.org) committee and contributes articles to Bangkok Trader and BAMBI magazines.
Pacharee holds a bachelor in International Relations and Economics from The American University in Washington DC and an MBA in Marketing from the University of Phoenix.
Kittima is a media relations and PR professional with over 20 years of experience in media and communications. A Thai national of Indian heritage, she holds a Bachelor’s degree in Commerce from Lady Shri Ram College, Delhi University, India.
She started her career as a journalist at The Nation, one of Thailand’s leading English-language publications, covering stories related to education and youth. She quickly rose to become the Editor of NJ Magazine and NK Kids! propelling these publications to be one of the best-selling English-language youth publications in Thailand.
To further develop her skills and knowledge, Kittima pursued three diplomas in advertising, marketing, and freelance journalism and authorship from the International Correspondence School, Pennsylvania, USA, while working at The Nation. Kittima continued to develop her copyediting and translation skills and expanded to work on other news desks, including business, features, sports, entertainment and others.
Continuing in the media industry, Kittima joined BEC-Tero Entertainment PCL, one of the country’s leading entertainment company, working closely with the senior management team and assisted in handling communications within the department. This included planning, execution, sourcing, managing ticket sales, F&B, etc.
Kittima later joined M.R. Power Company Limited (now renamed to Mosdorfer MRP Co., Ltd), which manufactures overhead transmission lines accessories, serving contractors and utilities worldwide, including EGAT, MEA, and PEA in Thailand. Here, she headed the administrative management of the company, including HR & Training and customer services and liaised between the production team and customers.
Kittima continued to be a freelance writer, writing for various publications including Bangkok Post, The Nation, Expressions, Sawasdee, Travel&Lifetstyle, Education Living, and Masala. She has also copy-edited two books, a novel and a health guide.
As a PR specialist at Brand Now, Kittima heads the media relations unit. She maintains close ties with both local and international media, organizes media visits, press conferences, media briefings and one-on-one interviews. She is also responsible for writing press releases, speeches, scripts and advertorials.
Fluent in English and Thai, Kittima handles the clients’ copywriting and translations for brochures, websites, press releases, books and other marketing communication materials for various industries.
Kittima is the co-founder of The International Parenting Network (www.ipnthailand.com), founded in 2008. The organization is based in Bangkok and has 2000+ members, comprising of parents, teachers, educators and international schools interested in inspiring positive parenting.
She regularly hosts parenting networking events, conducts media training, gives talks on PR and marketing and contributes articles to local magazines. She also conducts cross cultural training for children and youth and the Daily Living/Host country presentations to expat executives and their spouses. She is an avid supporter of Mae Tao Clinic in Maesot, Tak and is an active participant in various organisations related to expats and children in Bangkok.