AIM, or Artificial Intelligence Marketing is transforming the way marketers interact with customers. From personalized messages to identifying the patterns in consumer behavior, this provides marketers with more awareness regarding customers’ interaction. With the use of AI marketing, marketers will now be able to craft and disseminate messages to segmented customers.
This is similar to A/B testing but it is done in heightened degree where the mechanic is seamless and more efficient, and the best part is that it is done by AI rather than a human being. This ensures that the process is highly controlled and that there is minimal error when gathering data. The process of converting raw data into useful information is also faster with AI.
AI marketing is already present in many areas of digital marketing such as one-to-one email marketing, which is a hyper-personalized email to a customer, personalized web page interaction, chatbot, remarketing advertisement and banners, automatic email responses, and many other touch points for customer experience.
This is not to say that AI marketing has taken over marketers’ jobs. It is actually quite the opposite. What AI allows marketers to do is to make better and more accurate decisions based on data provided by the machine. It allows marketers to do other critical aspects of marketing that requires real human brain behind the process such as tackling ad hoc situations.
AI marketing essentially frees marketers of manual and routine marketing tasks such as generating online content, analyzing consumer behaviors and answering simple email inquiries from customers. AI is here to make online interaction more captivating for consumers, and make life easier for marketers.