Google Adwords: Bidding Strategy

Google Adwords: Bidding Strategy

Google Adwords is an advertising service produced by Google to let users advertise their products or service on Google Network or partner websites. This will lead to increase in selected objectives such as (1) increase website traffic (2) increase brand awareness (3) increase lead conversion Google Adwords has many selections on its bidding strategy. As…

Using Direct Marketing to Create Awareness and Growth for Businesses

Marketers are constantly measuring the success of their marketing campaigns to see its effectiveness and to evaluate which activity is generating the best results and eyeballs. One tool that marketers use for their campaigns is direct marketing, which allows brands to target specific groups of customers with tailored messages. Unlike traditional advertising, direct marketing allows…

Managing Relations with Influencers

Managing Relations with Influencers

With more businesses marketing themselves online influencer marketing has been growing in popularity and is being used by brands worldwide. However, this form of marketing also has some challenges, which is finding the right influencers and managing the relationships. A recent case in Thailand has highlighted these challenges when a certain cosmetics and food supplement…

Social Media Privacy

Social Media Privacy

Facebook has recently announced a new business venture that shocked the online dating community and investors, especially this news came out during investigation into the Cambridge Analytics scandal. The recent scandal by Facebook with its mishandling of users’ data in the case of Cambridge Analytica did not deter many individuals from using Facebook. This suggests…

Facebook Dating

Facebook Dating App

Facebook has recently announced a new business venture that shocked the online dating community and investors, especially this news came out during investigation into the Cambridge Analytics scandal. A new application called ‘dating’ is going to be released by Facebook in the near future to connect and find potential long-term partners using Facebook data as…

Twitter

Twitter’s March 2018 Policy Update

Twitter’s March 2018 policy update has left challenges for many marketers. Many marketers who rely on Twitter to do their social media sharings will have to adjust to the new changes. Twitter no longer allows for individuals who have multiple Twitter accounts to do simultaneous post, or identical posts across multiple accounts. This means that…