BRAND Now, a Bangkok-based marketing and events management company is encouraging businesses to adopt video-marketing strategies to reach customers in the digital age. The company, which also is involved in public relations and branding strategies, said it has a Video Marketing Five-Point Recommendation. “If a picture paints a thousand words, then a well-crafted video release…
Google Adwords is an advertising service produced by Google to let users advertise their products or service on Google Network or partner websites. This will lead to increase in selected objectives such as (1) increase website traffic (2) increase brand awareness (3) increase lead conversion Google Adwords has many selections on its bidding strategy. As…
Marketers are constantly measuring the success of their marketing campaigns to see its effectiveness and to evaluate which activity is generating the best results and eyeballs. One tool that marketers use for their campaigns is direct marketing, which allows brands to target specific groups of customers with tailored messages. Unlike traditional advertising, direct marketing allows…
With more businesses marketing themselves online influencer marketing has been growing in popularity and is being used by brands worldwide. However, this form of marketing also has some challenges, which is finding the right influencers and managing the relationships. A recent case in Thailand has highlighted these challenges when a certain cosmetics and food supplement…
Facebook has recently announced a new business venture that shocked the online dating community and investors, especially this news came out during investigation into the Cambridge Analytics scandal. The recent scandal by Facebook with its mishandling of users’ data in the case of Cambridge Analytica did not deter many individuals from using Facebook. This suggests…
Facebook has recently announced a new business venture that shocked the online dating community and investors, especially this news came out during investigation into the Cambridge Analytics scandal. A new application called ‘dating’ is going to be released by Facebook in the near future to connect and find potential long-term partners using Facebook data as…
Understanding the common characteristics of a crisis and how to prepare for one Bangkok, April 23rd, 2018 – At some point, a company, no matter how big or small or big, will face a crisis. Having a crisis communication plan helps to alleviate the impact of the crisis to a certain extent, but remember the…
Understanding how different types of releases are used to create interest and exposure for a company Bangkok, April 9th, 2018 – A press release is a widely used public relations tool that helps to create awareness, generate publicity and boost trust and credibility. It can used for every business, regardless of the size. As the…
AIM, or Artificial Intelligence Marketing is transforming the way marketers interact with customers. From personalized messages to identifying the patterns in consumer behavior, this provides marketers with more awareness regarding customers’ interaction. With the use of AI marketing, marketers will now be able to craft and disseminate messages to segmented customers. This is similar to…
Twitter’s March 2018 policy update has left challenges for many marketers. Many marketers who rely on Twitter to do their social media sharings will have to adjust to the new changes. Twitter no longer allows for individuals who have multiple Twitter accounts to do simultaneous post, or identical posts across multiple accounts. This means that…