Brand Now assisted Electrolux’s new product line launch events creation and organization. The events purpose was to introduce the new range to Electrolux team in Asia and our Asian partners. By understanding our event concept and brand requirements, they were able to transform a “European” concept to adapt it to make it Asia, thus ensure that our Asian team and partners would enjoy and understand it.
Brand Now team took ownership of the events, made recommendations, sourced all suppliers, organized briefings and meetings and fully coordinated all aspects to deliver a “turnkey” solution to Electrolux team.
The 2 events were resounding successes, thanks to the professional attitude and dedication of the Brand Now team.
Beyond the event organisation side, by leveraging on their press knowledge and experience, Brand Now was able to provide PR support and press releases to relevant media, thus ensuring a large positive press coverage to our events. We will continue using their services.
Country Sales Manager Thailand
Electrolux Laundry Systems Electrolux Thailand Co.,Ltd.