Videos ‘provide marketing edge to reach consumers’
Trust and credibility tend to go hand and hand. When we reflect upon these two qualities, images of well-known business leaders, entrepreneurs, activists, philanthropists and politicians come to mind. To establish trust, these men and women have shown that they are reliable, open, honest, and consistent.
Credibility comes from being competent. The foundation of competence include education, knowledge, and experience. A credible leader generally demonstrate a form of expertise. Often, it is alignment with their values and mindset. The combination creates authenticity.
Of course, there are many leaders from all walks of life and not all rise to prominence or obtain celeb status. The ones that do put themselves in the limelight in a few ways. Some author books and do speaking engagement. They give interviews and address topical issues. They volunteer and give their time, attention, and money to causes they care about.
Then there’s the x-factor. There are a few thought leaders and CEO who have a je ne sais quoi quality about them. These include likeability, quirkiness and charm. In some case, it works in their favor bring more fortune and fame.
Things that rise can also fall. The predominant reason is because they broke the trust of their followers and fans. Of course there are other leaders who have pass-on and are immortalized in our collective consciousness.
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