From project brief to media blitz, Marketing Consultant Pacharee Pantoomano-Pfirsch explains how to get a marketing campaign off the ground. I AM sure you have heard of the saying “If you fail to plan, then you plan to fail.” This expression applies to planning a successful launch. Like any project, a marketing and PR plan…
Pacharee Pantoomano-Pfirsch, a marketing consultant at Brand Now, explains how you can boost your company’s profile with a creative campaign on the street. DID you visit major malls around town during the holiday season? Like the majority of Bangkokians, I spent a bit of time in the malls buying presents for my husband, kids, mum,…
Knowing the subtleties of advertising and public relations can help you craft successful marketing communication campaigns. AS a PR consultant, I have often been asked what the difference is between Public Relations and Advertising. These two areas of marketing are often misunderstood as being the same thing. Both of these are used in Integrated Marketing…
Connecting with customers can reap big rewards for businesses. Pacharee Pantoomano- Pfirsch, a Marketing Consultant at Brand Now, explains how the top brands do it. MY family and I just spent the day at Disneyland Paris. I’ve been to several Disney parks in the past, but this was one of the most exciting trips for…
