Google Adwords: Bidding Strategy

Google Adwords: Bidding Strategy

Google Adwords is an advertising service produced by Google to let users advertise their products or service on Google Network or partner websites. This will lead to increase in selected objectives such as (1) increase website traffic (2) increase brand awareness (3) increase lead conversion Google Adwords has many selections on its bidding strategy. As…

Using Direct Marketing to Create Awareness and Growth for Businesses

Marketers are constantly measuring the success of their marketing campaigns to see its effectiveness and to evaluate which activity is generating the best results and eyeballs. One tool that marketers use for their campaigns is direct marketing, which allows brands to target specific groups of customers with tailored messages. Unlike traditional advertising, direct marketing allows…