Creating a Successful PR Event

Creating a Successful PR Event

Hosting a press conference? Launching a product? Kittima Sethi, a PR consultant at Brand Now Co., Ltd, shares six tips for PR success. COMPANIES organize various events throughout the year as a way of interacting with their target audience, clients or the community. These events may be income-generating events such as booths at a shopping…

The Difference between Advertising and PR

The Difference between Advertising and PR

Knowing the subtleties of advertising and public relations can help you craft successful marketing communication campaigns. PR consultant Kittima Sethi explains. AS a PR consultant, I have often been asked what the difference is between Public Relations and Advertising. These two areas of marketing are often misunderstood as being the same thing. Both of these…