Want your business to look good in the media? Invest in the correct training and the right words will always be on the tip of your tongue. IN today’s media savvy world, every company wants to be featured in the press to tell their story. However, when they are faced with the media, they often…
From project brief to media blitz, Marketing Consultant Pacharee Pantoomano-Pfirsch explains how to get a marketing campaign off the ground. I AM sure you have heard of the saying “If you fail to plan, then you plan to fail.” This expression applies to planning a successful launch. Like any project, a marketing and PR plan…
Pacharee Pantoomano-Pfirsch, a marketing consultant at Brand Now, explains how you can boost your company’s profile with a creative campaign on the street. DID you visit major malls around town during the holiday season? Like the majority of Bangkokians, I spent a bit of time in the malls buying presents for my husband, kids, mum,…
Marketing tips for SMEs from Brand Now. For many SMEs, marketing and public relations take a backseat to administration and sales. But a big financial investment is not needed to launch your campaign. ‘Below the line’ tactics can be just as effective as traditional marketing approaches. Take Richard Branson for example, he regularly leverages personal…
COMPANIES organize various events throughout the year as a way of interacting with their target audience, clients or the community. These events may be income-generating events such as booths at a shopping mall. They may also be publicity events to either launch a product, introduce a product brand ambassador or reward customers. Other events may…
Knowing the subtleties of advertising and public relations can help you craft successful marketing communication campaigns. AS a PR consultant, I have often been asked what the difference is between Public Relations and Advertising. These two areas of marketing are often misunderstood as being the same thing. Both of these are used in Integrated Marketing…
Want to succeed in business? Then put yourself in your customers’ shoes and get to know your USP. MY favourite sports shoes are Asics. I started running two years ago and it is something I enjoy doing several times a week. A year ago, a friend suggested that I try Asics shoes. I bought my…
IN my previous article, I highlighted the differences between public relations and advertising. Both of these marketing tools are important in creating an effective and successful marketing communication campaign. Today, I want to talk about PR and how effective it is for companies; especially in creating good publicity and building a reputation with potential customers.…
Connecting with customers can reap big rewards for businesses. Pacharee Pantoomano- Pfirsch, a Marketing Consultant at Brand Now, explains how the top brands do it. MY family and I just spent the day at Disneyland Paris. I’ve been to several Disney parks in the past, but this was one of the most exciting trips for…
MEDIA Relations is simply defined as your relationship with the media. If used correctly, it can be one of the most effective ways of reaching your target audience. It can even change your target audience’s perception of your product, services, practice and policies. Media is in the business of selling stories to their readers. So…
