With business-to-business and consumer clients in retail, telecom, furniture and agency client service, Pacharee got her start in direct marketing as Database Manager for the US Desk & Furnishings chain. In the late 1990’s, after relocating to Thailand, Pacharee joined Lucent Technologies Thailand as a Marketing Manager, where she provided marketing communications support to eight business units, supervised the customer satisfaction program and collaborated with human resources for the internal communications programs.
Pacharee later joined marketing and communication agency MDK Consultants as a Client Service Director to supervise the DHL, Rolls Royce, Siam2you, Digital Internet Factory, and Passionasia accounts. As part of the WPP group, she also worked as a PR strategic partner with J. Walter Thompson, before telecom giant Alcatel recruited her for the position of Communications and Marketing Strategy Manager. It was here that Pacharee developed marketing communications plans to support the company’s 10 business units, a critical element to the Alcatel’s sales achievement of USD$500 million between 2000 and 2001.
To further build her brand management experience, Pacharee joined the auto industry as Ford Brand Manager in 2004. In her role, she formulated brand strategies, developed and executed integrated marketing communications program for the C-car. In preparation of launching the Ford Focus, Pacharee took on the Customer Relationship Management (CRM), Market Research and Customer Satisfaction Manager role. The driving force behind three critical campaign elements, Pacharee supervised the lead management center, led direct marketing campaigns and contributed to the incremental sales volumes and increased customer loyalty/retention.
Today, in addition to serving her clients, Pacharee is the Chairwoman for the Bangkok Network of Women (www.bnow.org) an organization she founded in 2003. Starting with just 30 members, this professional association now has 2,200 members and is dedicated to supporting business women in the Bangkok area. An avid supporter of Soi Cats and Dog (www.soidog.org), she regularly holds fundraisers to support the organization. Pacharee also serves on the Bangkok Mothers and Babies International (bambiweb.org) committee and contributes articles to Bangkok Trader and BAMBI magazines.
Pacharee holds a bachelor in International Relations and Economics from The American University in Washington DC and an MBA in Marketing from the University of Phoenix.