Social media has changed the way brands and marketers manage their communications and marketing. While using traditional media such as print publications, TV, and billboards are effective to a certain extent, many businesses and brands are utilizing new media to reach their target audiences. These include online advertising and streaming, social media, chatroom forums, video…
DetailsYou may have seen or heard about the #grabyourwallet campaign. If you haven’t, here’s a short background and how the power of PR should not be underestimated. The campaign started in response to Donald Trump’s “grab them by the p—y” remarks. Due to Donald Trump’s continuous scandalous comments about women, the owner of #grabyourwallet, Shannon…
DetailsI recently met with an executive to present our company credentials. He had a good question. He asked me, “Why should I invest Baht 20,000 into PR when I can buy a list, launch an e-mail marketing campaign and convert 5% of the list to be my customer?” So here’s the case for PR vs…
DetailsYour brand lives in the mind of your customers and general public. Their perception was developed from the touch points in which they come in contact with your brand. This starts from the moment they saw your website, exchanged an email or spoke with a company rep on the phone. Each experience shapes their view.…
DetailsWe recently met with some executives who mentioned they were having challenges. Here are some tips on how to use PR to help attract the right employees and retain them. 1. Show case the leaders, think along the lines of Richard Branson and Steve Jobs The CEO is the organization’s tribal leader. The executive represents…
DetailsBrand Owners have at their disposal three different types of media: Owned, Earned and Paid. Here is a scenario how they all work and come together. We want to put the 3 media into the context of a brand. So here’s how Gigi Designs leverages on owned, earned and paid media. The media that Gigi…
DetailsTrust and credibility tend to go hand and hand. When we reflect upon these two qualities, images of well-known business leaders, entrepreneurs, activists, philanthropists and politicians come to mind. To establish trust, these men and women have shown that they are reliable, open, honest, and consistent. Credibility comes from being competent. The foundation of competence…
DetailsAugust 26th 2016, Bangkok – Bangkok Now (BNOW.org), a Bangkok networking community for startups and SMEs, and a registered social enterprise based in Thailand, recently held a kickoff event to officially announce 10 million baht in prizes for second year it is hosting The Entrepreneur Now Awards 2016. The Awards’ objective is to promote entrepreneurism,…
DetailsAugust 11th, 2016 – Bangkok – Hong Kong based on-demand delivery app Lalamove is joining forces with Shopee a leading mobile consumer-to-consumer (C2C) marketplace for a one-day sale on Wednesday, August 17th, 2016, with same-day delivery. The flash sale campaign comes hot on the heels of a successful one-day sale last month and reveals how Lalamove…
DetailsMarketing consultant Pacharee Pantoomano explains how to find the perfect moniker for your business. EVERY so often in Bangkok, I run into former colleagues. During such encounters, as we catch up about our lives and ask about mutual acquaintances, it’s not uncommon to learn that some people have changed their names for their birthday, lunar…
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