Brand Owners have at their disposal three different types of media: Owned, Earned and Paid. Here is a scenario how they all work and come together. We want to put the 3 media into the context of a brand. So here’s how Gigi Designs leverages on owned, earned and paid media. The media that Gigi…
DetailsTrust and credibility tend to go hand and hand. When we reflect upon these two qualities, images of well-known business leaders, entrepreneurs, activists, philanthropists and politicians come to mind. To establish trust, these men and women have shown that they are reliable, open, honest, and consistent. Credibility comes from being competent. The foundation of competence…
DetailsPhoto shows judges of The Entrepreneur Now Awards 2016 (left to right): Jacky Cheng, CEO and founder of Genius Minds, Pacharee Pantoomano-Pfirsch, Founder of BNOW.org and Chairwoman of ENA 2016,, Nicky Surapaitoon, Country Manager Thailand, Tapp Commerce Thailand, Ekasith Jotikasthira, Director, Hotelbeds (Thailand) Ltd, Maik Fuellmann, Consultant, IKI-SEA, Bangkok University, Artima Suraphongchai, Country Manager, iFlix and…
DetailsAugust 11th, 2016 – Bangkok – Hong Kong based on-demand delivery app Lalamove is joining forces with Shopee a leading mobile consumer-to-consumer (C2C) marketplace for a one-day sale on Wednesday, August 17th, 2016, with same-day delivery. The flash sale campaign comes hot on the heels of a successful one-day sale last month and reveals how Lalamove…
DetailsMarketing consultant Pacharee Pantoomano explains how to find the perfect moniker for your business. EVERY so often in Bangkok, I run into former colleagues. During such encounters, as we catch up about our lives and ask about mutual acquaintances, it’s not uncommon to learn that some people have changed their names for their birthday, lunar…
DetailsWHAT is your country’s slogan? Or the slogan of the country that you are living in? Have you ever wondered how these one-liners can sum up a country by saying so very little? Many countries today are using slogans or taglines to market, promote and brand their cities to attract visitors. While branding has traditionally…
DetailsCharting consumers’ changing preferences in the digital age. THE first time I remember seeing a TV music performance was probably the Dick Clark American Bandstand, which was a staple on Saturday afternoon. I hummed, sang and did the bump to the tunes of You Can Ring My Bell and I Will Survive. As a kid,…
DetailsBACK in March, I wrote about maximizing media coverage. I provided some examples of how companies can develop various story angles of their products or services to garner interests of the reporters and have their stories appear in media. This month, I am going to share with you the benefits of a press release, an…
DetailsWant to get exposure for your company and boost your sales? Then it’s time to brush up on psychology. Marketing Consultant Pacharee Pantoomano-Pfirsch explains. SINCE the dawn of commercialism, marketers have been trying to influence customers to choose their products or services. The challenge is that a customer’s decision making process is based on a…
DetailsWant your business to look good in the media? Invest in the correct training and the right words will always be on the tip of your tongue. IN today’s media savvy world, every company wants to be featured in the press to tell their story. However, when they are faced with the media, they often…
DetailsFrom project brief to media blitz, Marketing Consultant Pacharee Pantoomano-Pfirsch explains how to get a marketing campaign off the ground. I AM sure you have heard of the saying “If you fail to plan, then you plan to fail.” This expression applies to planning a successful launch. Like any project, a marketing and PR plan…
DetailsEVERY business seems to want to get in the news. They want media to pay attention to their business and to publish stories about their product or services. They see other businesses or their competitors in the news and they also want a share of that media coverage. Remember that to earn that media attention…
DetailsPacharee Pantoomano-Pfirsch, a marketing consultant at Brand Now, explains how you can boost your company’s profile with a creative campaign on the street. DID you visit major malls around town during the holiday season? Like the majority of Bangkokians, I spent a bit of time in the malls buying presents for my husband, kids, mum,…
DetailsMarketing tips for SMEs from Brand Now. For many SMEs, marketing and public relations take a backseat to administration and sales. But a big financial investment is not needed to launch your campaign. ‘Below the line’ tactics can be just as effective as traditional marketing approaches. Take Richard Branson for example, he regularly leverages personal…
DetailsCOMPANIES organize various events throughout the year as a way of interacting with their target audience, clients or the community. These events may be income-generating events such as booths at a shopping mall. They may also be publicity events to either launch a product, introduce a product brand ambassador or reward customers. Other events may…
DetailsWow! January blew by fast, and now Chinese New Year is upon us! The year of the Ox starts on the 12th of February, and it is said to bring new opportunities for us and you! It has been a while since our last e-newsletter, and we want to give you an update on our…
DetailsWe hope this finds you happy and healthy. The pandemic has made us all homebodies! For work and play, it’s often happening online. Though online events can only simulate actual events, they certainly do not have to be boring. If you are keen to get online event planning and multimedia support with a bit of…
DetailsWow! January blew by fast, and now Chinese New Year is upon us! The year of the Ox starts on the 12th of February, and it is said to bring new opportunities for us and you! It has been a while since our last e-newsletter, and we want to give you an update on our…
DetailsHi: We want to also share with you an upcoming event where I will be participating as a moderator. It will take place this Thursday 16 Jul 2020 at Monstar Hub and the event name is Reopen Refresh Restart – A Panel about the new normal for business. It’s is arranged by ProSeedAsia. Check out this…
DetailsI would like to present the calendar news about upcoming auction by MASK for the MASSES : ‘Khon Mask with Tongue’ taking place on 11 July 2020 at 10am online to support Drone Asa (#โดรนอาสา). Thank you for your kind consideration to PR this news. Anchasa Burarak (Tum) อัญชสา บุรารักษ์ Brand Now Co., Limited www.brandnow.asia T:…
DetailsI am excited about the upcoming webinar that I’ll be doing with CanCham on the 25th of June. It’s part of the Canuck Connections and I’ll be presenting The good, the bad, and the ugly of crisis communications. I hope you’ll be able to join us. We are also happy to announce that we’re supporting Dyslexia Association of…
DetailsAre you wanting tools to help you thrive during these challenging times? Here are two upcoming events that will get you there. Be well & wash your hands, Pacharee Pantoomano E: brandnow@brandnow.asia T: +662 105 4217 (10am to 6pm, GMT +7) With Gratitude, Pacharee Pantoomano E: brandnow@brandnow.asia T: +662 105 4217 (10am to 6pm, GMT +7)…
DetailsWelcome February! It is the month of love, but by the looks of everyone wearing masks we will have to keep our germs to ourselves for now. In case you missed our last e-news where we gave away Kevin Snook’s book Make It Right, you can check out the interview and email him to get a…
DetailsSongkarn is around the corner and our team had a little water play of our own. Check out our Happy Thai New Year video by clicking here. Please note our office is closed from the 12-Apr-19 and we’ll be reopened on the 17-Apr-19. Here’s our March wrap-up In the first week of March, we provided media training…
Detailsเนื่องในวันปีใหม่ไทย ขอให้ทุกท่านจงมีแต่ความสุข ความสำเร็จ สุขภาพแข็งแรง เดินทางปลอดภัย และเล่นน้ำอย่างสนุกสนาน
ด้วยความปรารถนาดี
BrandNow.asia
+662 105 4217
With Gratitude,
Pacharee Pantoomano
MD of Brandnow.asia
brandnow@brandnow.asia | +66 02 105 4217
St Patrick is around the corner and we salute the Irish clan, including my cousins the O’Brien’s. May the luck of the Irish always be with you for many more years to come. We’ve been quiet for a few months and we are now ready to share with you the exciting projects we’ve been working…
DetailsAre you or someone you care about experiencing chronic aches and pains? The dis-ease can range from physical to emotional. Please join us next week on Thursday 28-Feb-19 for a mini-workshop with Shalini Joshi Yamdagni, an internationally recognized Physical & Emotional Pain Relief Expert and a #1 Best Selling author. What: Instant Pain Relief Workshop When: 28th…
DetailsReturning from our company trip to FUTR Summit ASIA 2018 in Singapore, we are excited to come back with plenty of things to share. First, we have another video for you. This one is about “Brand Performance, Sales Performance, and Transactional Brands.” This video is to help you understand what strategy fits your objective and how to…
DetailsVideo marketing is on the rise and it has made inroads to PR with the video press release. Check out our guide to making an awesome video press releases by click here. We held a press conference last month to announce the RetailEx ASEAN 2018 event during Sept 19th-21st. Highlights include a Design Pavilion, a huge Vending…
DetailsBrandnow.asia has created a video guide to developing an effective communication strategy for your brand. Click here to check out. FUTR Asia Summit is only 2 weeks away and we are attending. Come and join us. With over 200 speakers and 60+ exhibitors, we are excited to see what is in-store. We are honored to be Cebit…
DetailsAre you an awesome candidate or know someone who is looking for a fun and challenging role? Then email us at brandnow@brandnow.asia to join our growing PR team. For job description, visit http://www.brandnow.asia/career/or email brandnow@brandnow.asia. With an increasing number of online businesses, influencer marketing has been growing in popularity and is being used by brands worldwide. However, this form…
DetailsIt’s scorching hot and time for the holidays! Our friends at Localalike invites you to explore five community-based programs showcasing the hospitality of villagers, delicious Thai southern dishes and natural beauty of the southern province of Nakohn Si Thammarat. Staying in town? Check out honestbee new Shared Cart feature. You can order in and stay…
DetailsHappy Chinese New Year 2018 from Brandnow.asia team! Beginning this month, Brandnow.asia will be featuring a series of topics related to our services. This month is all about press releases. You can follow them on our Facebook. We have partnered with LinkedIn and are co-hosting a talk on Smart Recruitment and Employer Branding on February 27th. This is an…
DetailsHappy Holidays! The world of retail today has undergone a huge digital transformation. At a recent panel discussion held during Internet Retailing Expo ASEAN in Bangkok, we asked founders and executives of leading e-commerce websites in ASEAN how e-commerce would be like in 2050. Consolidation of giant players, advanced technology and competition will impact e-commerce…
DetailsAs some of you know, we work with some exciting tech brands in the market. Daily, we get updates on the fun and fantastic ways that tech is affecting our lives. We recently read an interesting article about a company disrupting the recruitment industry using AI and chatbot to make the interview process more efficient.…
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