Marketing consultant Pacharee Pantoomano explains how to find the perfect moniker for your business. EVERY so often in Bangkok, I run into former colleagues. During such encounters, as we catch up about our lives and ask about mutual acquaintances, it’s not uncommon to learn that some people have changed their names for their birthday, lunar…
DetailsWHAT is your country’s slogan? Or the slogan of the country that you are living in? Have you ever wondered how these one-liners can sum up a country by saying so very little? Many countries today are using slogans or taglines to market, promote and brand their cities to attract visitors. While branding has traditionally…
DetailsCharting consumers’ changing preferences in the digital age. THE first time I remember seeing a TV music performance was probably the Dick Clark American Bandstand, which was a staple on Saturday afternoon. I hummed, sang and did the bump to the tunes of You Can Ring My Bell and I Will Survive. As a kid,…
DetailsBACK in March, I wrote about maximizing media coverage. I provided some examples of how companies can develop various story angles of their products or services to garner interests of the reporters and have their stories appear in media. This month, I am going to share with you the benefits of a press release, an…
DetailsWant to get exposure for your company and boost your sales? Then it’s time to brush up on psychology. Marketing Consultant Pacharee Pantoomano-Pfirsch explains. SINCE the dawn of commercialism, marketers have been trying to influence customers to choose their products or services. The challenge is that a customer’s decision making process is based on a…
DetailsWant your business to look good in the media? Invest in the correct training and the right words will always be on the tip of your tongue. IN today’s media savvy world, every company wants to be featured in the press to tell their story. However, when they are faced with the media, they often…
DetailsFrom project brief to media blitz, Marketing Consultant Pacharee Pantoomano-Pfirsch explains how to get a marketing campaign off the ground. I AM sure you have heard of the saying “If you fail to plan, then you plan to fail.” This expression applies to planning a successful launch. Like any project, a marketing and PR plan…
DetailsEVERY business seems to want to get in the news. They want media to pay attention to their business and to publish stories about their product or services. They see other businesses or their competitors in the news and they also want a share of that media coverage. Remember that to earn that media attention…
DetailsPacharee Pantoomano-Pfirsch, a marketing consultant at Brand Now, explains how you can boost your company’s profile with a creative campaign on the street. DID you visit major malls around town during the holiday season? Like the majority of Bangkokians, I spent a bit of time in the malls buying presents for my husband, kids, mum,…
DetailsMarketing tips for SMEs from Brand Now. For many SMEs, marketing and public relations take a backseat to administration and sales. But a big financial investment is not needed to launch your campaign. ‘Below the line’ tactics can be just as effective as traditional marketing approaches. Take Richard Branson for example, he regularly leverages personal…
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