Pacharee Pantoomano-Pfirsch, a marketing consultant at Brand Now, explains how you can boost your company’s profile with a creative campaign on the street. DID you visit major malls around town during the holiday season? Like the majority of Bangkokians, I spent a bit of time in the malls buying presents for my husband, kids, mum,…
Knowing the subtleties of advertising and public relations can help you craft successful marketing communication campaigns. AS a PR consultant, I have often been asked what the difference is between Public Relations and Advertising. These two areas of marketing are often misunderstood as being the same thing. Both of these are used in Integrated Marketing…
MEDIA Relations is simply defined as your relationship with the media. If used correctly, it can be one of the most effective ways of reaching your target audience. It can even change your target audience’s perception of your product, services, practice and policies. Media is in the business of selling stories to their readers. So…
Want to boost your brand? Then get your product in a TV show or movie. I WAS watching an Indian drama on cable TV when I noticed one of the leading characters holding a bag of a popular brand of Indian chips during one scene. She held on to that bag throughout the five-minute scene…
