COMPANIES organize various events throughout the year as a way of interacting with their target audience, clients or the community. These events may be income-generating events such as booths at a shopping mall. They may also be publicity events to either launch a product, introduce a product brand ambassador or reward customers. Other events may…
Want to succeed in business? Then put yourself in your customers’ shoes and get to know your USP. MY favourite sports shoes are Asics. I started running two years ago and it is something I enjoy doing several times a week. A year ago, a friend suggested that I try Asics shoes. I bought my…
IN my previous article, I highlighted the differences between public relations and advertising. Both of these marketing tools are important in creating an effective and successful marketing communication campaign. Today, I want to talk about PR and how effective it is for companies; especially in creating good publicity and building a reputation with potential customers.…
MEDIA Relations is simply defined as your relationship with the media. If used correctly, it can be one of the most effective ways of reaching your target audience. It can even change your target audience’s perception of your product, services, practice and policies. Media is in the business of selling stories to their readers. So…
Want to boost your brand? Then get your product in a TV show or movie. I WAS watching an Indian drama on cable TV when I noticed one of the leading characters holding a bag of a popular brand of Indian chips during one scene. She held on to that bag throughout the five-minute scene…
