Want to succeed in business? Then put yourself in your customers’ shoes and get to know your USP. MY favourite sports shoes are Asics. I started running two years ago and it is something I enjoy doing several times a week. A year ago, a friend suggested that I try Asics shoes. I bought my…
IN my previous article, I highlighted the differences between public relations and advertising. Both of these marketing tools are important in creating an effective and successful marketing communication campaign. Today, I want to talk about PR and how effective it is for companies; especially in creating good publicity and building a reputation with potential customers.…
MEDIA Relations is simply defined as your relationship with the media. If used correctly, it can be one of the most effective ways of reaching your target audience. It can even change your target audience’s perception of your product, services, practice and policies. Media is in the business of selling stories to their readers. So…
Happy New Year 2015! The Goat Must Go On We hope 2015 has been a good start so far! It’s been rather busy at Brand Now as many businesses are looking at refreshing their Marketing and PR strategies and campaigns. We are sure 2015 will hold many surprises and look forward to an exciting, innovative…
