BACK in March, I wrote about maximizing media coverage. I provided some examples of how companies can develop various story angles of their products or services to garner interests of the reporters and have their stories appear in media. This month, I am going to share with you the benefits of a press release, an…
Want to boost your brand? Then get your product in a TV show or movie. I WAS watching an Indian drama on cable TV when I noticed one of the leading characters holding a bag of a popular brand of Indian chips during one scene. She held on to that bag throughout the five-minute scene…
Dear Friends & Families of Brand Now Asia, With the International Women’s Day falling in March, this entire month is usually dedicated to honor women’s achievements. With this in mind, we’d like to share with you a little more about our two co-founders. In addition to being the co-owner of Brand Now Asia, Pacharee Pantoomano,…
