August 11th, 2016 – Bangkok – Hong Kong based on-demand delivery app Lalamove is joining forces with Shopee a leading mobile consumer-to-consumer (C2C) marketplace for a one-day sale on Wednesday, August 17th, 2016, with same-day delivery. The flash sale campaign comes hot on the heels of a successful one-day sale last month and reveals how Lalamove…
COMPANIES organize various events throughout the year as a way of interacting with their target audience, clients or the community. These events may be income-generating events such as booths at a shopping mall. They may also be publicity events to either launch a product, introduce a product brand ambassador or reward customers. Other events may…
Knowing the subtleties of advertising and public relations can help you craft successful marketing communication campaigns. AS a PR consultant, I have often been asked what the difference is between Public Relations and Advertising. These two areas of marketing are often misunderstood as being the same thing. Both of these are used in Integrated Marketing…
